Fear and Loathing in Cannes

Any film festival, but especially Cannes, is a voyage of discovery. All we have at the start of this journey is the itinerary as mapped out by Gilles Jacob and his festival team. An itinerary which is complemented by a series of side trips offered by Pierre-Henri Deleau and the Directors' Fortnight, a section which is celebrating its 30th anniversary this year.
 

The written word of Jacob and Deleau has been enough to get the world's leading film critics salivating at the possibility of a truly great festival. It may be a year late in arriving for the festival's 50th anniversary celebrations, but the wait – we all hope – will have been worth it.
 

While the mood for the festival is buoyant, the same cannot be said for the market. Times are tough for independent film sales and most of the sales companies are coming off a year of three consecutively bad markets which started a year ago in Cannes. A factor blamed, at the time, on the 50th anniversary celebrations. Mifed and the AFM did not offer the comfort of such excuses.
 

The feeling of those in the know is not of changing trends and the normal cyclical nature of the business, but a re-definement of the very core and nature of the independent film industry as we know it. Moving Pictures will be looking at these changes and developments in the week ahead.
 

Ironically, if the past 12 months – since the industry last met in Cannes – have taught us anything, it is that the general public is more eager than ever to go and see films and to pay to see them on a big screen. The success ranges from the $1 billion in international box-office grosses recorded by the unsinkable Titanic, to the global success of 'little' films like Bean and The Full Monty. It includes a Japanese language film, Shall We Dance?, grossing nearly $10 million in the US domestic market.
The end buyer is in place, no question of that, it's now just a matter of making the product the end user wants to see, telling them it's available, and getting it to them in a timely and cost effective manner. As a shop window, there is no better place to start than the Cannes Film Festival. Christopher Pickard