CommunicAsia 2016: RGB, regular at the Expo, bags RED Digital Camera distributorship

Characterised by its signature coloured logo, India’s seven year-old RGB Broadcasting was present at CommunicAsia 2016, an occasion it makes a point not to miss. RGB Broadcasting is one of the leading broadcasting solution providers that has served some of the best broadcasters and media brands around the world, such as Star Sports India, Mathrubhumi News, Janam TV, Al Ain Sport Clubs and the Abu Dhabi Stock Exchange.

RGB’s portfolio includes Project Consultancy and Design Services, combined with System Integration Services, for radio and TV Broadcast installations.

On 4^th August 2016, it announced that RED Digital Cinema, a leading manufacturer of professional digital cameras, had chosen RGB as an authorised dealer and distributor in India. This partnership will largely expand RED’s presence in India, whilst bringing a new range of products and services to RGB Broadcasting customers.

As a RED distributor, RGB Broadcasting will provide sales, training, and support for RED products throughout the region. RGB will also be offering in-depth training workshops for RED’s entire line of cameras--including the newest generation, DSMC2. The DSMC2 series of cameras continue RED’s commitment to quality, intuitive design and providing the most cutting-edge technology to the most discerning and demanding professionals.

“We are proud and delighted to be associated with one of the best and professional digital cinematography and photography solutions in the world”, said Mr. Shiju George, Director- RGB Broadcasting.

“RED is a global company focused on providing high-end cinema tools to professionals everywhere,” says Jeff Meissner, VP Global Sales, for RED Digital Cinema.

In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital cinema camera. By 2008, the camera that changed cinema also began to change the world of stills. RED’s DSMC® (Digital Still and Motion Camera) system allows the same camera being used to shoot features like The Hobbit trilogy and Gone Girl and the Emmy-winning House of Cards, to also be used to shoot covers for magazines such as Vogue and Harper’s Bazaar. In 2014, RED entered the broadcast space with the introduction of the REDCAST™ Module that allows streaming live 4K, while recording 6K R3D masters. RED continues to innovate with its recent debut of the newest members of the RED DRAGON family, the RED RAVEN, SCARLET-W and WEAPON cameras. These cameras combine compact and lightweight design with cutting edge performance, and the 6K WEAPON includes an option to upgrade to an 8K sensor at a later date. Additionally, all of these cameras are capable of simultaneous on-board recording of REDCODE RAW and Apple ProRes or Avid DNxHR/HD. All RED cameras are built around a modular foundation that gives the flexibility of full customization for each shoot.