Self-confessed "innocents abroad", Philippe Chandless and Andy Heathcoate of virgin British distribution outfit Anchovy are on a mission. "We're out to pick up quirky features and fantastic shorts packages, and preferably not from Britain..." says the jovial Chandless.
Both Chandless and Heathcote have full-time jobs (respectively, freelance production manager and director) and are moonlighting as arthouse distribbers. They claim they've encountered equal measures of cheering and jeering since deciding they'll go where no distribution outfit has gone before.
With low overheads (phone bills only), no interest in TV rights and a conviction in the power of all-out advertising (forget the P in P&A), Chandless and Heathcoate want to strike deals on low-print runs, with no upfront payment but a 50/50 split on sales after costs. "Obviously, any film which goes quickly will have gone for a price," chuckles Chandless, "we're hanging in the shadows, waiting to pick up the ones that fall through the net. We're coming from the frustrated audience point of view, there's not enough good shorts out getting distribution."
Anchovy is looking to pick up a shorts package, one or two features and a documentary in its first year. Hero Brown
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